Don’t let your leads melt!

Tired of feeling like Salvador Dalí?

Does the clock seem to melt while you bang your head against the wall trying to make decent content?

Are you getting 0 leads from your website, social media or paid advertising?

If you answered yes, then you need a copywriter. Below are three warning signs that tell you when it's time to outsource the written word.

Feel like any of them apply? If so, then drop me a message. I've saved many busy business owners from the concussion that frequent head banging will bring.

Part of the problem is that your marketing efforts may not be bringing the best leads to you and your team. It’s a common problem. You need lead scoring to sort this out.

Fact: According to the BtoB Intelligence Center, only 23 percent of sales professionals say marketers constantly deliver sales-ready leads.

Lead scoring is a feature of marketing automation and customer relationship management (CRM) software that enables you to have a more complete view of how clients are interacting with you. In short, lead scoring will make you a rockstar for your business.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it.

Let’s be honest: we all want to be rockstars. Don’t tell me you’ve never wanted to shred a guitar riff in front of 15,000 screaming fans, surrounded by amplifiers stacked up like skyscrapers. And just when you hit that perfectly timed power chord, the pyrotechnics blast sparks and smoke across the stage.

Granted, there won’t be as many lasers and your biggest successes might not be accompanied by skull-rattling drum solos, but you can still kick a lot of butt at what you’re good at: providing the best product or service you can offer to the people that need it and want it.

Many small business owners ask us about lead scoring because they’ve heard the hype about how it can help their business. They want to know how to get in on the action. There are lots of exciting stats on the internet that can get small businesses revved up.

Here’s a crowd-pleaser:

63% of companies that are outgrowing their competitors use marketing automation, a major component of which is lead scoring.